The Untold Female Start-Up Stories - Oct


The Great Room in collaboration with Delegate present
The Untold Female Start Up Stories featuring:

Dee Teo (Bless Inc Asia)
Charmaine Seah (Elementary Co)
Serena Adsit (Mint Singapore)
Moderated by: Jacqeline Ye (Delegate)

Meet these lifestyle entrepreneurs who have successfully grown their business in the last few years. Among the stories, you will learn:
• How to turn weaknesses into strengths
• How to 'go on the offense' in life/ business with a start-up budget
• How to get unstuck in your creative work
• How to push through fear and stress

Complimentary for members of The Great Room, $22 for non-members

About the speakers

Dee Teo, Managing Director, Bless Inc Asia
Dee, has spent 18 years in the lifestyle industry. She started out at (now-defunct) The Filter Group, a branding and youth consultancy that achieved cult status for its out-of- the-box methodologies, and was previously with St James Holdings and The Lo & Behold Group.

Dee founded Bless Inc Asia in 2012, a consultancy dedicated to creating engagement programmes. Bless's clients include Brazilian shoe sensation, Melissa, the Spa Esprit Group, Under Armour and Hong Kong based timepiece store, City Chain. Under the leadership of Dee, Bless Inc Asia has expanded its portfolio to cover clients beyond just fashion and F&B, taking on automotive brands such as Porsche Singapore, Kia Cycle & Carriage, and Jeep Singapore.

In late 2016, Dee took on a new business and spearheaded the growth of local tea brand, Pin Tea. The tea brand was created as a celebration of local culture through tea, with the aim of creating a truly Singaporean tea company that makes traditional teas easily available to the modern, everyday drinker.

Charmaine Seah, Co-Founder, Elementary Co
Charmaine spent 6 years in the world of television production, during which she was quickly introduced to the ins and outs of producing for commercial television and independent short films. She worked extensively with moving visuals as well as stills photography, before being approached by Resorts World Sentosa (RWS) to join their first Singapore team. She spent 5 years at RWS and played an integral role in the marketing of Universal Studios Singapore and helped to open the resort’s 5 hotels, Casino and other themed attractions.

In 2013, Charmaine co-founded Elementary Co, and as Marketing Director she is responsible for developing and executing strategic marketing and branding strategies for a broad spectrum of clients that range from hospitality to fashion and lifestyle like The South Beach Hotel, Singapore Fashion Week, Jaguar, NARS Cosmetics and Common Man Coffee Roasters.

Serena Adsit, Founder, Mint Singapore
As the winner of the most prestigious title in Singapore's fashion scene - the 2002 Singapore Fashion Awards Model of the Year- Serena Adsit continues to shine as one of the most sought-after faces the industry has to offer today.

Serena founded commercial modeling agency, Mint Management Pte Ltd, in 2010 with the philosophy that everyone has the potential to be a model regardless of age, ethnicity or size, and strives to eradicate stereotypes rampant in the modeling world. In 2017, Mint and its sister company, Stellarcast Pte Ltd, collaborated on the acclaimed revamped Singapore Airlines safety video as well as Singapore Tourism Board's Passion Made Possible series of videos.

Serena still models along with her six year son and is interested in traveling, fishing and stand up paddling.

  • The event description was updated. Diff#281999 2017-09-28 05:14:01
Thu Oct 5, 2017
5:00 PM - 6:20 PM SGT
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